Line extensionA line extension is a product that is introduced within the same category at the parent brand, such as Oreo cookies and their many different varieties. Category extensionA category extension is when a product is introduced in a different category than the parent brand. Again, using Oreo, and their ice cream products.
· To your questionline extensions can increase sales for a brand by making its products appealing to additional customer segments. The trick is for the line extension to make the brand relevant to new markets while not repositioning the core brand in a negative light and while not resulting in too many traded sales with the core brand. Poorly conceived line extensions can increase sales initially but then ultimately spread sales out over more sku’s decreasing the brand
· To your questionline extensions can increase sales for a brand by making its products appealing to additional customer segments. The trick is for the line extension to make the brand relevant to new markets while not repositioning the core brand in a negative light and while not resulting in too many traded sales with the core brand
Brand extension is the use of the same brand name to launch a new product in a different product line. On the other hand, Line extension is the use of the same brand to launch and market a new product in the same product line. Line extension only represents an increase in a product’s line’s depth.
· A line extension is when a brand introduces a new product in the same category. For example, Crayola starts making a new color of marker or Mercedes makes a wagon version of their C-Class car line. BMB has an article with 9 interesting examples of Product Line Extensions. From Crystal Pepsi to to the Colgate with a cannabis leaf on the tube, we
· 3. COCA COLA THE VANILLA COKE • Line extension of Coca-Cola • Introduced in 2002/2004 in Inda, United States, England, France • Nine months after the launch the sales went down ( -43% in volume sales) • In 2005, Coca-Cola yanked Vanilla Coke from the shelves • Reasons of failure the taste, the price. 2004 2013 • Relaunch in 2013 The brand has
· Brand extension refers to the use of a successful brand name to launch a new or modified product in the same broad market. A successful brand helps a company enter new product categories more easily. For example, Fairy (owned by Unilever) was extended from a washing-up liquid brand to become a washing powder brand too.
Types of Brand Extensions 1. Product form extension. When a brand is launched in a different form, it is line extension. If a different product form is within an entirely different product category, it will be a brand extension. For example, Amul milk extended to Amul condensed milk and Real juices extended to real juice concentrate. 2.
Product-line extension was defined as the appearance of another product that a company introduces within the same market after its existing product. Drug prices were average wholesale prices from the Drug Topics Red Book. The relationship between product-line extension and market success was examined using a logistic regression analysis.
· Product Extension. The product extension is the closest cousin to the band stretch, but just goes one step further. An example of this would be a successful toothpaste brand which takes a step away from being toothpaste or even mouthwash, and begins to include toothbrushes, dental floss and other oral hygiene products under the same umbrella
Line Extension (or product extension) is a marketing strategy according to which the scope of the product a brand represents is increased i.e. when you are adding varieties or variations or flavors of the same branded product, you are basically doing line extension. Like brand extension, line extension is also done to leverage on the brand equity by targeting a bigger chunk of the user base.
A line extension is a product that incorporates a slight twist on an established brand. It utilizes the older brand’s name and imagery, and is usually in the same general product category. More
· When brand extensions win over loyal brand consumers with a new product, it is a win with lasting benefits for the brand, including increased revenue and greater name recognition. But creating and executing a successful brand extension isn’t as simple as placing an established brand logo on a new product and stocking it on the shelves.
· Dilution is strongest for premium (vs value) brands and when line extensions are discounted (i.e. −20per cent or −80per cent lower than the parent brand), regardless of the perceived fit between brand concept and brand extension price. Overall, brand concept is the strongest predictor of parent brand dilution in the context of vertical-downward extensions.,This study establishes which factors emerge as important contributors to parent brand
Brand extension can either be a line extension or a category extension. An example of a line extension is Pringles, it comes in different flavourscheese, original, ranch, sour cream or Coke as the parent brand and Diet Coke and Cherry Coke as line extensions. Line extension is the type of extension where the new product belongs to the
A product line extension is when a company creates a new product in the same product line of an existing brand. The strategy for an extension could be a different color or size, and it may have
· Brand Extension Vs. Line Extension. Even though line extension and brand extensions are sometimes mistaken to be the same, there is a considerable difference between the two. A line extension is the extension of the product line, while the brand extension is the extension of the width of the product mix. In simple words –
· Brand extension refers to the use of a successful brand name to launch a new or modified product in the same broad market. A successful brand helps a company enter new product categories more easily. For example, Fairy (owned by Unilever) was extended from a washing-up liquid brand to become a washing powder brand too.
The term brand equity refers to the value that is built up over time because of customer awareness of the brand and the trust customers have in the brand -- the positive associations of the brand in consumers’ minds. Brand extension is a strategy of transferring this trust to other products or services.
· A strong brand name is an invaluable asset managers must know when to exploit it, when to protect it, and how to tell the difference between the two. Because using an established brand name substantially reduces new-product introduction risks, there is an almost irresistable pull to “extend” brand names to new products. Doing so can be enormously profitable, but it can be dangerous, too
Brand extensions come in two different forms Line extensionA line extension is a product that is introduced within the same category at the parent brand, such as Oreo cookies and their many different varieties. Category extensionA category extension is when a product is introduced in a different category than the parent brand.
When it comes to brand development, there are four main brand approaches, as shown in the following diagram. As you can see, this diagram is a matrix built around the two attributes of existing/new product category and existing/new brand name. This then determines one of the four boxes, namely Product line extension. Multi-brand. Brand extension.
· Brand and line extensions 1. BRAND EXTENSION AND LINE STRETCHING Some Examples 2. LINE STRETCHING 3. COCA COLA THE VANILLA COKE • Line extension of Coca-Cola • Introduced in 2002/2004 in Inda, United States, England, France
An appropriate line-extension strategy for a brand requires the discipline to evaluate the true costs, in terms of both immediate economic considerations and long-term impact on brand equity.
The term brand equity refers to the value that is built up over time because of customer awareness of the brand and the trust customers have in the brand -- the positive associations of the brand in consumers’ minds. Brand extension is a strategy of transferring this trust to other products or services.
· The outcome of the evaluation of an extension application in the centralised procedure will result in an extension or a modification of the initial marketing authorisation. Extensions may only be implemented once the Commission has amended the decision granting the marketing authorisation and has notified the holder accordingly. References
· ความต่างระหว่าง Brand Extension กับ Line Extension. ในการทำธุรกิจก็ต้องมีการต่อยอดหรือขยับขยายธุรกิจ เพื่อการเติบโตและหาช่องทางในการสร้าง
· There can also be significant risks in brand extensions, however, which may lead to dilution of the brand image. Having recently been part of an extension that was less than successful and, thankfully short-lived, I can attest that in many cases the risk can far outweigh the rewards. This unsuccessful venture into brand extension drove me to
· Brand stretch a launch of a new product into a completely different and unrelated category. The 007 fragrance is a good example of this. Brand extension the launch of a new or modified product into the broader market category in which the brand operates (e.g.,
An appropriate line-extension strategy for a brand requires the discipline to evaluate the true costs, in terms of both immediate economic considerations and long-term impact on brand equity.
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